Cardiff’s Student Survey gets record results due to a Popup

“Truth Unity and Concord” Find out how Cardiff applied their motto to their LMS!

A SIMPLE POPUP MESSAGE PROMOTING THE STUDENT SURVEY AT CARDIFF UNIVERSITY ENSURED THE TEAM ENJOYED


RECORD RESPONSE


USING THEIR LMS HOMEPAGE AS CONTEXT, THEY WERE ABLE TO TARGET THE ENTIRE STUDENT BODY IN JUST ONE STRIKE


THE TEAM HIT THE BULLSEYE AND WERE ABLE TO GET A MUCH CLEARER VIEW OF HOW THEIR STUDENTS FELT.


LET’S “BREAK IT DOWN, EESY-STYLE”!!


CONTEXT




The team using Blackboard for this general message was inspired – messages don’t have to be limited to system information.  


Using the homepage of Blackboard as the Context ensured every student saw this message soon after it was posted ensuring a fast response.


CONTENT





Including a video encourages the audience to participate and adding links directly to the survey enables the user to immediately act on the information.  


The team provided concise information on what, who, when, why and how. They also incentivized users by mentioning the brevity of the survey.  


Assigning this message to students ensured that only those they wanted to complete the survey would get it, ensuring the integrity of the survey results.  


Using a popup message ensured the user’s eye was drawn to the information immediately. Therefore, they have no excuse when it comes to acting on the information.


CONNECT




As there is a monitor connected to this page, the team can easily see which students have seen the message and when. Using the Tool adoption report, they are able to export this data and compare it with their student rosta, picking up any students whom they have missed.  


The team could also use this information to guage which of the students who saw the message went on to take the survey, allowing them to guage it’s effectiveness for future communications.
BUT, “DON’T STOP ME NOW!”



If their Blackboard users have language options enabled, the team could use the language option on the message. The message would show for Welsh students in Welsh and other students in English. This would mean less text in the message, making it more inviting to read.  


For those trigger-happy users that close the message before they have read it, the team can reset the mode of the message as often and as many times as needed to ensure more users absorb it.